Accurately forecast your Sanity costs with our ContentWrap's pricing calculator. Model out all forms of usage, from API requests, to bandwidth consumption, to active documents.
Understanding the True Cost of Sanity CMS Implementation
When migrating to Sanity CMS, organizations often focus on the base subscription costs while overlooking the variables that can significantly impact their total expenditure. Our experience guiding companies like Ramp through complex CMS migrations has taught us that unexpected costs emerge when scaling content operations, particularly with large migrations from platforms like Webflow.
The challenge isn't just about choosing between Free, Growth, or Enterprise plans — it's about accurately forecasting how your specific usage patterns will affect your actual costs. Many organizations discover cost implications only after they've begun implementation, leading to budget overruns and delayed timelines.
Based on our hands-on experience with enterprise-scale Sanity migrations, we've created this calculator to help you plan more effectively. This tool incorporates insights from real projects, including a recent migration of over 1,500 documents and numerous custom embeds. By understanding the nuances of Sanity's pricing model upfront, you can make strategic decisions about your implementation approach and avoid common pitfalls that lead to unexpected expenses.
Our goal is simple: provide the transparency you need to accurately budget for your Sanity project, based on real-world implementation data rather than theoretical estimates.
Don't Overpay for Sanity
ContentWrap has helped companies save thousands on their Sanity bills through smart caching strategies, optimized API usage, and efficient data structures.
Simplify project access using a third-party identity provider like Okta, Google, or Azure Active Directory.
$1,399/month
Dedicated Support
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Get direct technical support from Sanity's Support Engineers.
$799/month
Cost Summary
PlanFree
Additional Costs
No additional costs
Total Monthly Cost$0
Estimated cost based on selected usage. Actual costs may vary.
API requests (api.sanity.io) provide the freshest data but require more server computation, making them more expensive at scale. Each request must reach Sanity's backend, triggering a new computation.
API CDN requests (apicdn.sanity.io) deliver cached content, offering significantly faster responses at a lower cost. However, content updates have a 60-second time-to-live (TTL), creating a tradeoff between freshness and cost.
During Ramp's migration, the team discovered that balancing these request types was essential for optimizing costs while maintaining performance. In November 2024, their cache revalidation strategy shifted to a path-based approach, creating a more efficient balance between content freshness and API costs.
Document Limits and Enterprise Upgrades
Many organizations underestimate how quickly they approach document limits, especially during migrations. In Ramp's case, migrating over 1,500 documents meant carefully managing document counts to avoid unexpected overages. Consider:
The Growth plan includes 25k documents, which sounds ample until you factor in:
Each version of a document counts separately
Content relationships create additional documents
Rich media attachments add to document counts
Several organizations need to upgrade to Enterprise sooner than anticipated.
Custom Widget and Reference Development
Custom embeds and widgets with references translate directly to higher costs: Resolving references requires additional API calls, which can multiply quickly across hundreds of content pieces, affecting your total request volume and associated costs.
Understanding Calculator Parameters
Key Metrics That Drive Your Sanity Costs
Our calculator helps you estimate costs based on the following key parameters:
Datasets serve as separate "databases" for your content. While the Growth plan includes 2 datasets (typically for production and development), complex implementations may require additional datasets ($999 each) for staging, testing, or specialized content collections.
Documents are your individual content pieces, and the Growth plan includes 25k. For context, a mid-sized company website with blogs might use 1k—5k documents, while a large enterprise like Ramp with over 1,500 documents plus related content could easily approach or exceed this limit.
API and API CDN Requests reflect how your site or application fetches content. The Growth plan includes 250k API requests and 1 million API CDN requests monthly. For reference:
A corporate website with 10k monthly visitors might generate 100k - 300k requests
A high-traffic blog platform could exceed millions of requests, requiring additional capacity
Seats Available determines how many team members can access your Sanity Studio. Ramp specifically noted the need to evaluate an Enterprise plan as they anticipated exceeding the 50-seat Growth plan limit with their expanding content team. ("Viewer" roles/seats do not count toward seat usage/allotment. But if users want to comment or edit documents, they will consume chargeable seats.)
Implementation Strategies to Optimize Costs
Based on our experience with migrations like Ramp's, here are proven strategies to control your Sanity implementation costs:
1. Optimize Your Cache Strategy
For most public-facing content, use the API CDN endpoint and implement targeted revalidation only where necessary.
// Inefficient approach (excessive API requests)const client = sanityClient({ projectId: 'your-project-id', dataset: 'production', useCdn: false // Always uses uncached API});// Cost-efficient approach (uses API CDN for most requests)const client = sanityClient({ projectId: 'your-project-id', dataset: 'production', useCdn: true, // Leverages cached responses // Only disable cache for admin/editor views where freshness is critical});
2. Implement Flat Data Structures
Flat data structures are preferred over nested, for performance. This approach not only improves GROQ query performance but also reduces API request complexity:
Chunking large collection migrations, rather than bulk imports, prevents API usage spikes that could trigger overages:
// Instead of one massive import that could hit rate limitsasync function migrateInChunks(documents) { const chunkSize = 50; for (let i = 0; i < documents.length; i += chunkSize) { const chunk = documents.slice(i, i + chunkSize); await client.create(chunk); // Add delay between chunks to prevent rate limiting await new Promise(resolve => setTimeout(resolve, 1000)); }}
4. Implement Selective Path and Tag-Based Revalidation
Using path and tag-based revalidation ensures you're only making uncached API calls when necessary; Set up webhooks and API routes so that when you make changes to your Sanity data, your frontend app knows that, upon next load, it needs to skip its cache and fetch the freshest Sanity data.
In the first few weeks of using Sanity CMS, be sure to monitor your API usage by visiting the "Usage" tab of your project. Tracking these metrics from the outset will help you identify and address inefficient patterns before they significantly impact your costs.
Don't Navigate Migration Challenges Alone
ContentWrap helps teams migrate to Sanity smoothly. Get expert guidance on planning, implementation, and avoiding common pitfalls.
Transform HTML from WordPress, Drupal, or any CMS into clean, structured Portable Text JSON. Perfect for large-scale CMS migrations and legacy content modernization.
