HTML to Portable Text Converter

Escape the HTML Content Prison

Your content is trapped in HTML; thousands of articles wrapped in <div> soup, inline styles, and deprecated tags from 2010. Maybe it's a WordPress export, a Drupal database dump, or years of accumulated HTML from various CMSes. Now you're moving to Sanity, and that HTML needs to become clean, structured Portable Text.

Manual conversion is impossible at scale. A single HTML article with nested divs, custom classes, and inline styles takes 45+ minutes to clean and convert. For a typical site with 1,000+ pages, that's 750 hours of mind-numbing work.

Our HTML to Portable Text converter automatically transforms messy HTML into clean Portable Text JSON. It strips unnecessary markup, preserves semantic meaning, and outputs properly structured content ready for Sanity. No more manual cleaning, no more lost structure, no more migration nightmares.

The HTML Migration Challenge

HTML was designed for browsers, not content management. Over years, your HTML content accumulates cruft: inline styles from old editors, wrapper divs from ancient themes, class names from deprecated frameworks. This presentation-focused markup makes content migration a nightmare.

Anatomy of Legacy HTML Hell

Here's what typical CMS HTML looks like after years of accumulation:

index.html

<div class="post-content">  <div class="wrapper">    <p style="margin-bottom: 20px; font-size: 16px;">      This is <span style="font-weight: bold;">important</span> content       with <a href="/old-link" class="internal-link" target="_blank">a link</a>.    </p>    <div class="list-wrapper">      <ul style="margin-left: 40px;">        <li>First item</span></li>        <li>Second item</li>      </ul>    </div>  </div></div>

Versus clean Portable Text structure:

index.json

[  {    "_key": "e29133e865ed",    "children": [      {        "_type": "span",        "marks": [],        "text": "This is important content with ",        "_key": "d699f9245ab4"      },      {        "_type": "span",        "marks": [          "55acd23526eb"        ],        "text": "a link",        "_key": "469a7aea1534"      },      {        "_type": "span",        "marks": [],        "text": ".",        "_key": "696bae35f57a"      }    ],    "markDefs": [      {        "_key": "55acd23526eb",        "_type": "link",        "href": "/old-link"      }    ],    "_type": "block",    "style": "normal"  },  {    "_key": "0fad85c9fa76",    "children": [      {        "_type": "span",        "marks": [],        "text": "First item",        "_key": "5ae5410aca70"      }    ],    "markDefs": [],    "_type": "block",    "style": "normal",    "level": 1,    "listItem": "bullet"  },  {    "_key": "1c19a9679c17",    "children": [      {        "_type": "span",        "marks": [],        "text": "Second item",        "_key": "95488c890deb"      }    ],    "markDefs": [],    "_type": "block",    "style": "normal",    "level": 1,    "listItem": "bullet"  }]

The converter strips the cruft and preserves the meaning.

HTML to Portable Text Converter

Escape the HTML Content Prison

Convert HTML to Portable Text

The HTML Migration Challenge

Anatomy of Legacy HTML Hell

Who Needs HTML to Portable Text Conversion?

Related Tools

Convert HTML to Portable Text

WordPress Migration Teams

Legacy CMS Modernization

Static Site Conversions

Enterprise Content Consolidation

What Our HTML Converter Handles

HTML Elements Supported

HTML Elements Coming Soon

HTML Cleanup Features

How HTML Conversion Works

Intelligent Parsing

Common HTML Conversion Challenges

The WordPress Problem

The Inline Styles Mess

The Nested Div Soup

The Legacy Encoding Issues

Integration with Your Migration Pipeline

Bulk Processing Workflow

Advanced Features on the Roadmap

Enterprise Bulk Conversion (Q1 2026)

Custom Conversion Rules

CMS-Specific Optimizations

Why ContentWrap's HTML Converter?

Semantic Preservation

Clean Output

Enterprise-Ready